28 DAYS LATER !

Today we are celebrating 4 weeks of trading, We are getting new customers every day and already have some 'regulars'. Heartening to hear 'WOW' as new customers step inside and to hear such things as 'This is what Rugby has been missing'.
Draught ale is gaining new drink at home converts every day and we are picking up more party/BBQ/ Wedding orders all the time. Bottled Beer count now stands at 77 British and 87 Imported.

Wines and Spirits sales to date have been slow growers, Opened a couple of bottles of wine last Saturday afternoon which helped and believe that in time the imbibers who appreciate quality will find us, especially the ones prepared to pay over a tenner for a bottle who can benefit from our 'fixed margin mark up'. Wine and Whisky clubs are in the planning for pre Christmas (Beer also, of course).

Why do so many customers ask 'do you take cards?' yes we are small, yes we are independent, yes there are lots of wooden boxes around and yes the counter is made from old wine barriques but on top of it is an up to the minute multi channel, cloud based epos system (with integrated chip and pin!) that most Grocers would envy. Speaking of technology Website launch has been put back (something to do with code?), Bet alot of you have heard that old chestnut before? Will be the dogs when it arrives!

To summise, a solid start, lots of positive customers and a positive proprietor. Thanks for all the support so far.
 
p.s. We are open Mon-Weds 10-6, Thurs-Sat 10-7 and Sunday 11-4 (inc Bank holidays).
come on down.

Cheers

END DAY 19

Bottles Local Ale sold so far
Nobbys (10.9 miles)                85 (8 lines)
Purity (26 miles)                      64 (3 lines)
Church End (17.9 miles)          50 (3 lines)
Hoggleys (15.2 miles)              48 (5 lines)
Dowbridge (6.3 miles)             36 (5 lines)
Byatts (10.8 miles)                   35 (3 lines)
Frog Island (26 miles)              26 (4 lines)
Everards (15.9 miles)               15 (3 lines)
Total 359 bottles

New breweries we will be approaching soon (again!) watch this space...
Slaughterhouse (13.8 miles)
Tunnel (16 miles)
Warwickshire (12.2 miles)
Hook Norton (27.6 miles)
North Cotswold (27.6 miles)
Beer Geek (28 miles)
Any other suggestions welcomed.


Draught Ale sold so far 548 Litres (986 Pints in old money)
Purity Pure Gold out in front, Everards Tiger not far behind, Dowbridge Mild picking up converts every day once tasted.
Lots of customers returning clutching their 2 Litre glass flagons, a beautiful sight.















Foreign Bottles sold
USA                  159
Germany           122 (figure boosted by Duff beer !) Fab new authentic beers now in stock, so expect this figure to rise.
Belgium            111

 USA

 GERMANY














 BELGIAN CORNER


Wines starting to shift, Message about the fixed margin mark-up filtering out, I know from 10 years with Oddbins (RIP) that there are clued up Oenophiles out there ?
I believe 'BEER IS THE NEW WINE !' but on certain occasions grape wins out over grain.








Twitter followers   101
Facebook likes       82
Website being built 10th August, Training the week after, so should be up and running by the end of this month ?

 Thanks for the support so far, we couldn't do it without you and if you keep meaning to call into the new Specialist in Rugby, DO IT TODAY !? (open 7 days a week (til 6 p.m. mon-weds(til 7 p.m thur-Sat(Plenty of parking at Asda (50 yards away))))).

p.s The Apprentice back from a Beer festival today so expect a few Norfolk beauties as 'guests' in the near future.
Cheers